BEHIND THE LABEL
"ARTEANA was created with a dream of a luxury footwear brand that inspires women around the world to live La Dolce Vita - without compromising our planet or its people."
- Veselina Chebanova, Founder of ARTEANA
Founder & Creative Director, Veselina Chebanova, started a lifelong passion for beautiful shoes by studying Footwear Design, Fashion Management & Sustainability in Moscow, Firenze, and New York.
Upon graduating, Veselina joined the founding team of the global luxury footwear brand, Aquazzura, where she - after numerous succesful collections with the pioneering brand - moved on to ZARA after being headhunted to lead their bestselling women footwear designs across 96 markets.
In early 2019, Veselina was eventually drawn to her vision of creating a sustainable luxury footwear brand that inspires women around the world to live La Dolce Vita - without compromising our planet or its people which led to the launch of ARTEANA.
Veselina’s partner in business (and life…), Co-founder & CEO, Mikkel Bjodstrup graduated from Copenhagen Business School and has since worked for Google where he’s developed winning digital strategies for some of the largest fashion e-commerce companies in Europe and South-East Asia.
LA DOLCE VITA
Having lived six years in the magnificently beautiful city of Firenze, La Dolce Vita and the Mediterranean love for life is in the heart of Veselina and all her designs.
Complemented by the international backgrounds of the Founders, who have lived, studied, and worked across three continents, ARTEANA aims to be the preferred luxury footwear choice for conscious female globetrotters in search of unforgettable memories and romantic moments on their next summer, winter, and city vacations.
We exist to inspire and provide you with an opportunity to live La Dolce Vita without compromising on our planet or its people.
All our production methods are sustainable with a great focus on our social responsibility as a fashion brand. For this reason, all ARTEANA shoes are handmade in Italy with help from female artisans across Europe to ensure that credit and compensation for originality, design, and heritage are distributed fairly.
Our designs empower antique artisan techniques such as Merletto di Burano, Granny Square Crochet, and Shell Stitch Crochet and have been used to create new unique, colorful, and elegant styles for the trendy and conscious woman in search of La Dolce Vita.
We've diligently spent months searching for the best production partners and material suppliers in Italy and Spain who help us ensure high sustainable standards and ethical work conditions for everyone involved in our supply chain.
The materials used in our collections have been hand-picked from certified, sustainable suppliers in Europe and we have spent months building relationships with all artisans, and craftspeople involved in our production, have visited their workshops, and had the pleasure of experiencing their passion, dedication, and quality of work-life.