LA DOLCE VITA
Having lived six years in the magnificently beautiful city of Florence, la Dolce Vita and the Mediterranean love for life is in the heart of our Creative Director, Veselina Chebanova.
A combination of Veselina Chebanova's education in footwear design and sustainability and her first-hand experience with the fast fashion industry sparked a dream to catalyse positive change.
Her vision with Arteana embraces a unique ethos; encouraging to endulge in luxury footwear while choosing to show kindness, sympathy and care for our Planet and its People through sustainability.
Through Italian craftsmanship and designs uniquely combining elegance and extravagance, Arteana inspires to live la Dolce Vita without compromising our Planet and its People.
Our collections brings life to antique artisan techniques through ethical production methods and hope to inspire the global fashion industry to minimize the impact of overproduction.
All of our colorful designs have uniquely crafted pieces to promote the art of handmade, created by Italian artisans who have diligently dedicated up to 6 hours of handwork per pair.
Arteana is Veselina Chebanova's vision of a better future for our Planet and its People.
Launched in 2019, Arteana has quickly won the hearts of influencers, media, and leading luxury departments stores around the world for its unique designs and focus on craftsmanship.
Daughter of a talented tailor, Veselina Chebanova grew up surround by craftsmanship, learning to appreciate and respect antique artisan heritage techniques at a very young age.
With a distinct curiosity for innovation and passion for luxury and sustainability, Veselina Chebanova spent 8 years, studying the arts of luxury fashion & sustainability at three of the world's most prestigous fashion institutions.
Upon graduating from the State University of Moscow, Polimoda in Florence and FIT in NYC, Veselina Chebanova launched her professional career as one of the foundations and creative forces behind the successful luxury footwear brand, Aquazzura
Veselina Chebanova's remarkable results with Aquazzura empowered her progress to lead ZARA's footwear design & development, becoming the architect behind their bestselling feminine footwear in 96 markets globally.
After 15 years in the fashion industry, learning and witnessing the environmental impact of overproduction and the damages caused by unsustainable growth strategies without respect for originality, Arteana was launched to catalyse positive change on our Planet and its People.